Mission

This working group organises high quality seminars on topics such as 'A-brands versus Private Labels', innovation and societal and marketing trends.

Objectives

Each seminar strives to offer the participants:

• Insights in inspiring new trends and strategic long term perspectives,
• completed with hands-on applications and concrete examples
• A line up of renowned and outstanding speakers from Belgium and abroad
• Excellent networking opportunities during coffee breaks and informal reception afterwards

Target audience

The BABM seminars target:

• General management
• High and mid level commercial and marketing management