Events

General Assembly,
Conference and Networking Dinner
BABM’s yearly networking event with guest speaker. 

Info-Sessions
On specific topics of interest to the members. 

Retail Tribunes
With renowned Belgian retail personalities.

Marketing Seminars
Organised by BABM’s working group
composed of marketing specialists.

Info centre

Publications
BABM Info newsletter and other publications. 

Latest A brands and FMCG news
Latest press on the FMCG sector in general,
and on A brands more specifically.

BABM in the press
Articles and interviews on BABM events and realisations.

Management

Board
The Board establishes the policy of BABM
and drives its implementation.

Direction Committee
The Direction Committee assists and advises the Board on its strategic objectives.

Marketing Bureau

Working group Campaign
Develops a two-yearly national consumer campaign.

Working group Seminar
Organises seminars on topics such as ‘A-brands versus Private Labels’, innovation and societal and marketing trends.

Working group Market Statistics

Commercial Bureau

Commercial Bureau
Strives to improve competition in the market by ensuring transparent commercial terms and fair business practices.

Logistic Bureau

Working group Supply Chain
Aims to increase supply chain efficiency, thus reducing production and distribution costs and optimising the consumer offer in the points of sale.

Working group Fresh & Chilled
Focuses on issues specific to fresh and chilled produce.